Find the Brand Book for Yadé here
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/d61ca83c-60c1-4bf0-aff2-2253b0363d77_rw_3840.jpg?h=b156e9137a8b7d75728f79fa9c2463f3)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/02762d9c-69fc-49a0-8a20-a5301c36a54b_rw_3840.jpg?h=1b4348f816e8b9ca865139a0165f15c2)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/e475e77c-a4af-4764-973b-4a683503c476_rw_3840.jpg?h=8d0a56ff622619578ca4b2423e1defce)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/484046cd-c9d8-4108-a871-30fb46d47b79_rw_1920.jpg?h=f26235a9dae8c72061a0f2cd98694f75)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/9c5c32d9-5319-4c2a-8d98-afc3875ce20b_rw_1920.jpg?h=ea5b5f876131f85f47489b21a7be0602)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/bb7adfa0-f601-4221-b41d-03e05e6668dd_rw_3840.jpg?h=88adc5e3120d784f9cb1ba4d5d0cd262)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/411f3e4a-170d-400d-abd3-88f76dc7bbb4_rw_3840.jpg?h=85b13fb9f63d832d507a3b3f515d7cb3)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/7596c397-c693-4d5a-a8a0-6515565259d1_rw_3840.jpg?h=915d6a53fd764b13517ae523e3568d35)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/3fd7de48-895c-408d-afc6-d05af9ed7716_rw_3840.jpg?h=9ed1b9250d2bdec55934303eac065b00)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/88069b71-9361-450f-a4b0-9168c677c537_rw_3840.jpg?h=f44ee10fec3e66caac3c93ffeea591ef)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/f91f1535-a305-4258-9c42-646a20eb2d7e_rw_3840.jpg?h=fea80c834076f6035695f927aa3674e9)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/a66b31ec-9e97-491d-a698-1490bccd8b19_rw_1920.jpg?h=90df9098e4d0521550e1e9627c7a0adc)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/d47c7c18-0768-4111-8cfa-683574e4315b_rw_3840.jpg?h=6aa5ae4bd9488b4dc2322f5cd3353663)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/e85f7295-52b3-4e98-ba7b-132ee2e6b1d3_rw_3840.jpg?h=70b9ebda3f70d73b325c41c0435fa21c)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/f8b329b8-6fa6-4eef-b244-78d387b7cc0d_rw_3840.jpg?h=6691f5398c8af0991488193a28cb44bf)
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/497a3246-61bc-4b8d-b19d-d24cba52b35a_rw_1920.jpg?h=e5dd068e92d6bfc574b35b1f85971cd1)
Yadé Skin Care at the Sacramento State Spring Show
As a team, we worked on the Yadé brand book, which details the guidelines for how the brand should be exist visually. I was one of the four designers on the team. Besides the last photo, all previous designs were my input into the brand. We all worked together on brand direction amongst many others.
Hope you enjoyed the project!
Find the Brand Book for Yadé here
Sample images are below
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/03398285-2484-4ba1-a0d1-3c901a00eb43_rw_3840.jpg?h=92507aa7e5d0440b441df8369cf670a7)
![The Business Title Page](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/2053c835-5074-4a42-b0ed-e2f02509fed9_rw_3840.jpg?h=39a58c8c14f5954bd5519611d97ab00e)
The Business Title Page
![The Business | Branding](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/241effa4-bc59-4790-875d-1ba02605946c_rw_3840.jpg?h=13b50767a1fb623f12829ca24bc6a608)
The Business | Branding
![Business | Brand Strategy](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/ab6d38a5-9d43-4049-bbd6-45f811a8db31_rw_3840.jpg?h=3e07524230b118bec2e1d188ea8bf5c1)
Business | Brand Strategy
![The Business | Brand Personality](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/270aacee-7167-4b50-9724-e03f37b4c1bf_rw_3840.jpg?h=45dc4cf5a5863459373dc60a80372c26)
The Business | Brand Personality
![The Market Title Page](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/51549c24-cf1d-49ce-97bf-e22f0dc3a338_rw_3840.jpg?h=0b3e5f2cba33b1ab72732b9af2abee31)
The Market Title Page
![The Market | Competitors](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/77880322-ff11-473e-bf1a-a25409ba9474_rw_3840.jpg?h=394f91de4645b2cabd09806716546bc4)
The Market | Competitors
![Style Guide Title Page](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/15bab332-2a20-4db9-8bba-550e9d3e50fb_rw_3840.jpg?h=17dac9ec93283ed80da0916f689b4e78)
Style Guide Title Page
![Style Guide | Logo Meaning](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/fd8dcf0d-9ad0-4dcc-b25a-c94e8492bd8f_rw_3840.jpg?h=7af464fbe42981a3a134aa8b6849fccd)
Style Guide | Logo Meaning
![Style Guide | Primary Colors](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/e503db7a-bc5a-48cb-88ef-70c09cc7ecb3_rw_3840.jpg?h=bbdc5b0eabe7c0adb2a63aa3564656ba)
Style Guide | Primary Colors
![Patterns](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/60703b79-d113-4e3c-9aac-1fcb158e307d_rw_3840.jpg?h=f2ead52bd056f2d38d5e3497dc267a7f)
Patterns
![Touchpoints | Packaging](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/1f7510f2-f1a0-4e86-abf6-6de889fc0fa1_rw_3840.jpg?h=103d064a26a8430640cedb5d37a223f2)
Touchpoints | Packaging
![Touchpoints | Packaging](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/ec657cf4-c468-46fa-88dc-751c298d7369_rw_3840.jpg?h=babccc1417ae3fb9ee997823208773c1)