Ropeflex Exercise Equipment designs and builds rope training equipment using progressive resistance technology. A strong selling point is their unique rope stitching style.
Tasked with designing a banner for an upcoming trade show, I wanted to design something that stood out, was memorable, and would cause viewers to come to the Ropeflex booth. I wanted my inspiration for this project to come from what differentiates Ropeflex from other rope training companies — their rope's specialized stitching style.
The solution works well at trade shows because the visual message communicates raw strength and rugged emotion associated with Ropeflex rope training.