This is a process overview and final design
Ropeflex Exercise Equipment designs and builds rope training equipment using progressive resistance technology. A strong selling point is their unique rope stitching style.​​​​​​​ 
Tasked with designing a banner for an upcoming trade show, I wanted to design something that stood out, was memorable, and would cause viewers to come to the Ropeflex booth. I wanted my inspiration for this project to come from what differentiates Ropeflex from other rope training companies — their rope's specialized stitching style.
The solution works well at trade shows because the visual message communicates raw strength and rugged emotion associated with Ropeflex rope training. ​​​​​​​

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