This is a process overview and final design
![](https://cdn.myportfolio.com/162f02c5-0202-4040-b187-fd47c80846ed/d4983b3b-1d6c-4d57-bba5-e1c4384c3e43_rw_1200.jpg?h=3243fcb45948d0567cb9e0ddcb26e397)
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Ropeflex Exercise Equipment designs and builds rope training equipment using progressive resistance technology. A strong selling point is their unique rope stitching style.
Tasked with designing a banner for an upcoming trade show, I wanted to design something that stood out, was memorable, and would cause viewers to come to the Ropeflex booth. I wanted my inspiration for this project to come from what differentiates Ropeflex from other rope training companies — their rope's specialized stitching style.
The solution works well at trade shows because the visual message communicates raw strength and rugged emotion associated with Ropeflex rope training.